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Twitter And Facebook Apps

Let’s look at how to use
apps in your Web 3.0
marketing. In these
instances of apps, we are
looking for software
tools, add-ins and fun
programs that help us
accomplish a few things:
• Increase the relationship
building among your
• Aid in the experience
your prospects/clients
• Make communication
easier and faster
• Help with the fun factor
in your marketing
Twitter Apps
One of the biggest
problems marketers have
with Twitter is the
challenge of keeping up
the large amounts of
tweets and direct
messages. This causes a
delay in response time
along with the chance of
missing some critical
information. As a result,
Twitter has allowed
developers to start
building apps to aid in
this dilemma – helping
Twitter members
organize and prioritize the
hundreds or thousands
of incoming tweets they
receive every day.
My favorite Twitter apps
• Twitterific
• Google Desktop for
• TweetDeck
• Tweet Later
Mobile Apps
We talked about apps
extensively in the mobile
chapter. There are
thousands of apps for
use across the most
popular devices,
including the iPhone and
BlackBerry, among
others. Many apps allow
you to interact quicker
with your Web 3.0
marketing sites. For
example, there is an
iPhone app that connects
to your Twitter account,
allowing you to tweet
quicker! You can also
shoot a short video or
audio with your iPhone
and have it tweeted
instantly! Take this to
another level with
Ustream’s new live
broadcast app! You can
view, record and
broadcast live!
Facebook Apps
I don’t consider Facebook
a Web 3.0 company for
one key reason: because
the site is open to the
masses. Remember: one
of the key trends in the
shift from Web 2.0 to
Web 3.0 is the openness
of the Web. Consumers
are flocking to more
exclusive and private
social networks rather
than simply doing all their
networking on Facebook.
The site is a powerhouse
and generates a lot of
revenue for our clients,
but the whole point of
this book is to talk about
the next and coming
trends and the trends that
have already been in play
that you don’t yet know
about. Keep using
Facebook, but know
there is going to be a
Facebook revolt in the
very near future! While
Facebook is not a Web
3.0 company, there are a
variety of apps that help
you use it as a Web 3.0
marketing tool.
Here are my seven
favorite apps for use on
• LinkedIn: This puts a
convenient LinkedIn
banner on your profile
and a direct link to your
LinkedIn profile.
• Books: This app allows
people to see what you
have read and are
currently reading.
• Causes: Become an
advocate of your favorite
causes and charities, and
even raise money right
from your profile.
• Video: Upload video
right to your profile with
• Countdown Calendar:
Use this cool app to have
a countdown to anything
you’d like, from your
birthday, to an event
you’re hosting or even to
the New Year.
• Where I’ve been: If you
travel, this is a must-
have. It creates a slick
map of the world
showing the different
places you have traveled.
• DivShare: Sharing MP3s,
videos and other files is a
breeze with this app.

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